• The Illusionists of fashion versus the illusionists of magic at the Canberra Centre

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  • Bernadette Brennan, Claire Read and Annabelle Milosavljevic

    Bernadette Brennan, Claire Read and Annabelle Milosavljevic

  • Fashion Bloggers @ theyallhateus.com, Elle Ferguson and Tash Sefton

    Fashion Bloggers @ theyallhateus.com, Elle Ferguson and Tash Sefton

  • The 'kiss' factor still survives in SS15

    The 'kiss' factor still survives in SS15

  • Fashion from the Canberra Centre ....

    Fashion from the Canberra Centre ....

  • Elle Ferguson and Tash Sefton

    Elle Ferguson and Tash Sefton

  • Emily Coates and Andrea Hutchison

    Emily Coates and Andrea Hutchison

  • Tash Sefton, Sarah Kelly and Elle Ferguson

    Tash Sefton, Sarah Kelly and Elle Ferguson

  • Francesca Droulias and Raquel Shanis

    Francesca Droulias and Raquel Shanis

  • Nicole Price and Niva Pryor

    Nicole Price and Niva Pryor

  • Adelina La Vita, Naomi Fallow and Ashleigh Barnes

    Adelina La Vita, Naomi Fallow and Ashleigh Barnes

  • Louise Pearce, Joni Wanless and Ashleigh Barnes

    Louise Pearce, Joni Wanless and Ashleigh Barnes

  • Chris Cross and Jason Hirt from Hotel QT

    Chris Cross and Jason Hirt from Hotel QT

  • Chris King and Grant Heino

    Chris King and Grant Heino

  • Kristy Hodder, Georgia Stephens and Jemma Mrdak

    Kristy Hodder, Georgia Stephens and Jemma Mrdak

Canberra Centre Fashion Bloggers for SS15

26 September 2015

Bloggers have, according to the pundits, democratized fashion. They’ve become a department store of everything from the international runways very latest looks, the streetwise fashionista’s perverse attitudes and the perfect mixing of every level of the industry and making it readily available as they provide an online magazine style warehouse of dreams.

When your must have from ‘net-a-porter’ arrives within 48 hours of your late night spending spree wrapped in tissue and boxed with ribbon in their signature black it is an occasion equal to a birthday selfie – that’s buying what you want - with none of the shopping angst of schlepping the malls, stores and markets for fashion to make you stand out. And that’s the crux of it, fashion is dressing to outdo everyone else, and fashion retailing is about appeasing those aspirations.

The Canberra Centre is trying some fashion forward retailing events to hone in on the blogger trend inviting the people behind the sites to transmogrify from their endless posting on their site to meet their fans and true believers in the kind of event that makes you feel special and indulged. And to supposedly get the latest info to make you the on trend fashionista you can be.

With a site they call ‘They All Hate Us’ – that’s definitely perverse - Tash Sefton and Elle Ferguson have created and evolved a site for all seasons of fashion with the stuff they know and love and the percolation of the plethora of pap that accompanies the industry to bring their fashion choices to their devoted readers. The girls on this occasion were dressed by David Jones to showcase the new SS15 seasonal trends and happily explained the three simple styles chosen for the show that work for most.

Keeping it simple, choosing classic designs with an eye for proportion and balance works well in fashion. Style is more elusive and is definitely in your genes while good taste can be learnt. So I was not surprised to hear the advice from the bloggers that the basics for your wardrobe begin with Levis, a white shirt, and a classic black blazer; that’s not new, but is still good advice. Venture forth, the Canberra Centre retailers are ready and waiting.