Pop-Up has slipped into the vernacular. It is most annoying in web advertising , most interesting and often supported in businesses, particularly food outlets but destined usually for a short life.
We now have a new ‘pop’ with ‘popcar’ launched onto the Canberra market, and while initially on trial it intends to be a stayer in an area of the car market where it has enjoyed success in other cities and now has 11 vehicles at four different locations where with membership you can avail yourself of a car to zip off to another location rather than take a bus, cab or Uber. Now that saves on a whole lot of levels. The city now presenting a myriad of parking difficulties, diminishing ease of access – yes Canberrans have always expected to park at the front door - and rising car costs, might here have a solution for the busy business person who can zip over to the ‘popcar’ location and be off and going before the time it would take to get out of a carpark. And is a real solution for those instances when you need a car in a hurry.
The launch of the car-share service was held in the ever changing trend setting Lonsdale Street where once the gleaming car yards were the showcase of the latest cars and now boasts apartments, restaurants and more coffee shops than we ever imagined. And a coffee shop, Barrio Collective Coffee, with its pop-up outdoor shelters and gas heaters was chosen for the media to enjoy coffee and cake on a freezing Canberra morning where the memories of the old street are being wiped from the picture, but not the winds that have always tunnelled through this Braddon space. It’s not easy to park in this street and even the ‘popcar’ sneaked into a no parking area for the show and tell but according to the team behind the initiative it will be a no-brainer for this mobile city to take to the concept and feel warm and fuzzy about being good for the environment and can take as many as 12 privately owned vehicles off the roads.
The cars a brand spanking new, with four hybrids in their fleet and you don’t have to worry about all that stuff that makes being a car owner a burden. So if you bike it, bus it, walk or car pool when the time cars when you just have to take a car this could be the solution.
More information at popcar.co.au